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2035 3231 500

Redesigning Android Emoji”:

Learning from past experience, a central theme of our redesign had to be a strong design system that made it easy to create an easily identifiable emoji style. In addition to a unified style, the system had to help us stay consistent and vibrant as new emoji were introduced in the future.

By formalizing the shape, grid, representation, and color, we were able to unify the set while retaining expressiveness and character. By creating a strong design system we also addressed a major shortcoming in our old style, and we enabled the emoji to be created by more than one illustrator while remaining consistent, legible, understandable, and representative in any context.

[…]

Yep, we did it. We said goodbye to the blobs. We moved away from the asymmetric and slightly dimensional shape of the container to an easily scannable squishy circle, relying on bold color, purposeful asymmetry — such as the new mind-blown emoji or the prop-wearing cowboy emoji — and loud facial features to convey emotion.

We also spent a long, long time making sure that we addressed cross-platform emotional consistency. Because one of our main goals with the redesign was to avoid confusion or miscommunication across platforms, we wanted to assure the user that when they sent an emoji to a friend, the message was clearly communicated regardless of whether they are on iOS, Windows, Samsung, or any other platform.

Don't be the product, buy the product!

Schweinderl