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Critical theory stands in opposition … to what capitalism in particular does to those it exploits — buying us off cheaply with consumer goods, making us forget that other ways of life are possible, enabling us to ignore the truth that we are ensnared in the system by our fetishistic attention and growing addiction to the purportedly must-have new consumer good.
— Stuart Jeffries, Grand Hotel Abyss (via Crap Futures, with emphasis on “making us forget that other ways of life are possible”)

Don't be the product, buy the product!